Creating Footprints: Finding routes into  the Asia-Pacific Region

The objective was to establish a strategic foothold in Asia-Pacific (APAC) region. Through a systematic approach that included analysing published opportunities, assessing historical purchases, evaluating existing and future needs, and conducting a competitive analysis including looking for potential partnership or M&A opportunities, a detailed plan for phased expansion into APAC was presented to the senior leadership team. The result was the creation of a comprehensive strategy to establish a footprint in APAC, which positively impacted the company’s growth potential and market positioning.

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Strong footprint in europe and us

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difficult market to access

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Understanding local customs necessary to understand M&A or partnering

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Not always quite as transparent as other parts of the world

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It was determined there was likely more opportunities because of one published one

Situation

The company faced the challenge of having little to no presence in the APAC region. 

  • To expand its operations and capture growth opportunities in this dynamic market, it was crucial to identify key opportunities, evaluate market needs, and explore potential partnerships or M&A opportunities. 
  • The objective was to develop a strategic plan that would enable the company to establish a phased footprint in APAC.

           

          Approach

          Key published opportunities in the target countries were identified, aligning them with the company’s core products and expertise. This step identified any potential quick wins and allowed for a focused analysis of potential accessible markets and growth areas.

          Then an assessment was made of historical purchases made over the past 20 years to identify products or services that might need refreshing. This provided insights into existing market needs and areas where the company could potentially fill gaps or offer updated solutions. Though this would be a harder process than published bids it would still provide internal stakeholders with key intelligence on what may be needed.

          Looking towards the future, countries that were becoming more established were also analysed to anticipate potential future needs as they built their defensive forces. By identifying emerging trends and market dynamics, the company could position itself as a proactive and forward-thinking provider in APAC.

          Additionally, a competitive analysis was conducted to understand the landscape and identify competitors already active in the target countries or companies associated with them. This assessment helped identify potential M&A targets or partnership opportunities that could accelerate the company’s expansion plans in APAC.

          Impact

          The detailed plan for phased expansion into APAC, presented to the senior leadership team, had a significant impact on the company’s growth potential and market positioning. By systematically analysing key opportunities, assessing historical purchases, evaluating future needs, and conducting a competitive analysis, the company was able to devise a comprehensive strategy.

          This strategic plan enabled the company to establish a phased footprint in APAC, capturing growth opportunities in a region that holds immense market potential.

          By aligning with key opportunities, refreshing existing offerings, and anticipating future needs, the company positioned itself as a trusted and forward-thinking provider in APAC markets.

          Furthermore, the assessment of competitors and exploration of potential M&A targets or partnership opportunities allowed the company to leverage existing market players and establish collaborations that would enhance its market presence and competitiveness.

          Overall, the implementation of the detailed plan for APAC expansion was successful and had a positive impact.

          It opened doors to new markets in several countries, increased revenue streams and built pipelines in counties where there had previously been none.

          The phased approach provided a structured framework for growth and ensured strategic decisions aligned with market opportunities and potential partnerships and ultimately expanded the company’s global footprint.

           

          • Research 95% 95%
          • Problem-Solving 90% 90%
          • Analysis 85% 85%
          • Strategy 65% 65%
          • Stakeholder Engagement 60% 60%
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